Virtual reality (VR) gets a lot of flack as being a hyped technology that’s too much of a production—namely, the need to purchase or put on cumbersome headsets—for many people. But despite even a drop in investment in the technology of late, compelling advances are being made. Case in point: HTC’s unveiling last week of the Vive Pro Eye, which has built-in eye tracking. The feature not only lets users navigate menus and control their moves with their eyes—thus eliminating the need for traditional controllers—but also helps developers and eventually even brands get a sense of how users behave in virtual environments. Games and experiences featuring the new technology include Major League Baseball’s MLB Home Run Derby VR game, the BMW M VIrtual Experience, and Ovation, a business simulation training program that helps people become better public speakers.
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