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Getting Real

projection mapping
Technology moves quickly, commoditizing faster than you can say three-point-oh. Such is the case with projection mapping, the computer vision enabled projection of 3D images on real-world objects, which used to be the purview of those with big production budgets for the opening and closing of Olympic ceremonies and sports events. It’s augmented reality without the headsets or smartphone screens. With its $699 projector and software, San Francisco-based Lightform is bringing the real world technique to everyone from small businesses and marketers to artists and producers. We can’t get enough of this cool augmented mural in Lightform’s headquarters by illustrator Gemma O’Brien and experiential designer Craig Winslow.
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