Sometimes a picture is worth a $1,000 plane ticket, which will likely get you pretty far on European discount airline EasyJet. The European discount airline app’s new “Look & Book” feature will suggest trips after travelers screenshot and upload pictures from Instagram. Created by VCCP and Travelport Digital, the service uses image recognition to discern the location—or a location similar to—the buildings, point of interest, or landscape featured in the uploaded Instagram screenshot. We’ve seen this sort of image search feature for selling and purchasing soft and hard goods, but never for experiences and travel. Hats off to EasyJet, which is actively embracing AI like no other airline, discount or otherwise.
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